Brigette Robinson

1. The Internet. It's changing the scope of media planning/buying in the sense that clients are moving away from just utilizing the traditional forms (broadcast etc.), and are looking into new media platforms.

2. The job market sucks! (I know this personally! :p) The amount of money that companies have to pay skilled workers are minimal, so I see that some organizations are bringing in less qualified candadites.

3. There is a so much media being thrown into the faces of consumers, that companies have to work extra-hard to create awarness....